Saints Shopping is a new modern shopping mall, combining an upscale supermarket with numerous specialty shops, restaurants and medical and gym facilities, all opening onto an internal mall featuring alfresco dining.
Saints Shopping will provide a contemporary and sophisticated neighbourhood shopping centre to the residents of Salisbury Plain. Algo Más were engaged to develop a brand for this new development to reflect the upmarket yet accessible style of the centre.
The logo was inspired by the sharp angled lines and modern architecture of the shopping centre building itself. The colour palette was kept black and white with subtle pastel tones for a sophisticated look while a touch of playfulness added to the custom typeface through the diamond dot on top of the ‘i’.
The project also included the development of the Saints Shopping website, press ads and brand guidelines.