Pascale Construction Branding
Our Challenge
Adelaide-based construction company Pascale Construction turns 40 in 2022. The milestone birthday became the catalyst for the company approaching Algo Mas to update its brand and marketing materials to reflect a more professional approach.
Our list of deliverables included branding and graphic design as well as website copywriting, design and development. A range of traditional and digital products were created which included a new tagline, 40-year anniversary mark, capability statement, tender templates, website, press adverts, event invites, site hoarding and business cards.
Our Inspiration
The refreshed Pascale brand is inspired by the angles of the existing Pascale logo. The blue was chosen to contrast the company’s existing vibrant orange. The new tagline ‘experience is everything’ reflects the quality experience Pascale brings to its projects and provides its clients. The use of gold in the 40-year mark evokes a celebratory feel and is a nostalgic ‘hark back’ to founder Fred Pascale’s first business cards which featured this colour when the company began in 1982.
An animated version of the 40-year mark was created for the website which features a fully responsive design that adapts to the device being used. The strategic use of scrolling customer and project partner testimonials add visual interest to the website and builds further brand trust and credibility.
Our Results
The refreshed brand and new marketing collateral, signage and website were launched in September 2022.
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