A new offering from Trojan Projects, McLaren Estate offers premium, generous allotments of land for purchase in the tightly held suburb of Torrens Park. Wake to the sound of kookaburras while enjoying a metropolitan lifestyle, only 7 kilometres from Adelaide’s CBD.
Algo Más were engaged to refresh the McLaren Estate brand and develop some key marketing collateral, the key item being a brand new website. McLaren Estate’s brand is designed to have a premium aesthetic, while maintaining a look that does not price out potential buyers, appealing to anyone looking to build the dream they deserve.
The website provides a concise, streamlined snapshot of the area, highlighting the land itself and the range of amenities located nearby. Photography was a primary focal point of the brand, capturing all that McLaren Estate has to offer.
The scope of the project included the following:
- Brand refresh
- Copywriting of key messages, website and marketing collateral
- Sales Brochure
- Site signage
- eNewsletter Template
- Social Media