Algo Mas was asked to create digital adverts as part of a wholistic, and integrated, marketing campaign for luxury apartment development 217 East Tce. The campaign consisted of various static and animated advert types across various digital platforms and media outlets.
The digital ads were designed to reflect the high-end nature of these impressive apartments with the stunning imagery used to full effect. The animated images pan across, or up, to reveal the beauty of the surrounding parklands and expansive apartment interiors.
Paired with an elegant classic typeface, and a subtle marble background texture, these digital ads are simple and versatile enough to be effective across many formats. The adverts were heavily aimed towards the target market primarily as a branding exercise and also resulted in driving significant traffic to the website which led to conversions.