Croplands Design Update

Our long-standing client, Croplands, have recently undergone a design update to their annual product Buyer’s Guides and Price Lists and we’re loving the new look!

Several years ago we developed a comprehensive Style Guide for Croplands, with a specific colour pallet for each of their main product categories.

After years in operation a new style, referred to as ‘blokey’, has been implemented to better represent Cropland’s target market – hard working men of the land. The new design features a striking two colour, black and red, palette with full colour images in the Buyer’s Guides and a simple black, red and white colour scheme for the more simply designed Price Lists.


croplands dealer guide designed by adelaide branding algo mas

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