‘Every journey starts with a single step’
Loreto College is one of Australia’s leading all-girls day and boarding schools. Loreto College wanted to disrupt the Adelaide private school category with a distinct brand campaign that cut through. The communications needed to clearly differentiate Loreto from its competitors and position the college as the school of choice for parents considering high quality, single-sex education for their daughters.
Algo Más was engaged to develop an annual marketing and advertising plan to increase brand awareness and drive more enrolments.
Algo Más created a marketing campaign that was unique to anything else in market. The creative shifted away from traditional shots of students in schools’ surroundings and utilised bold, modern type face, delivering aspirational sentiments that propelled Loreto College into its own field and delivered results.
- 41% increase in ‘contact form’ submission
- 15% increase in website traffic
- 20% increase in new users to website
‘Working alongside the highly experienced team at Algo Más Marketing has allowed our 2021 Marketing Campaign to come alive. Algo Más worked closely with our leadership team on developing key messaging which stemmed from our brief to disrupt the market of private schools. The outcome of the brief allowed the team at Algo Más to provide refreshing creative concepts, ideas and messaging and all components of the media plan, including press advertising, radio scripts, digital advertising, media management and mentoring, have been delivered, on-time, within budget and with a high level of detail and care. The team at Algo Más are highly organised, approachable and more importantly, are proactive in getting the best outcome for your brand. With constant communication and professional advice, the team at Algo Más Marketing are a client-responsive agency and I would highly recommend working with them.’
Brittany Warren, Marketing & Digital Communications Officer, Loreto College