City of Playford Fight Food Waste Campaign

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Our Challenge

The City of Playford engaged Algo Más to design a logo and campaign assets for the ‘Food Organics Green Organics’ campaign. The new creative needed to visually articulate what the campaign was trying to achieve whilst working in cohesion with the Council’s Masterbrand.

Our Inspiration

The Fight Food Waste logo uses a flash tattoo style to exude the tough and empowering nature of the campaign. It is a combination of the three core elements: the green bin, the fist representing fighting to the cause and the carrot representing food.

Our Results

‘Thanks SO much for this, you have been a pleasure to work with, responsive and proactive, and we’re really happy with the results!’

Katrina Nitschke, Social and Paid Media Specialist, City of Playford

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