The Rural City of Murray Bridge is a local government area of South Australia centred on the regional city of Murray Bridge and stretching south to Lake Alexandrina. It is a diverse agricultural community, offering beautiful natural wonders.
We were engaged to develop a community and tourist-focused place brand for The Rural City of Murray Bridge. Previously any regional information and content had been branded with the Council logo and brand.
The new brand identity repositioned the region as a destination with a thriving community. Its purpose is to highlight the great people and lifestyle on offer in the Murray Bridge region.
Algo Más developed the identity and tagline ‘creating connections’ and produced a detailed style guide that provided guidance on fonts, colours, imagery as well as templates for signage, promotional material and digital usage. Algo Más also developed entry signage for Murray Bridge, which will provide a bold statement for visitors to the regional centre.
The scope of the project included:
- Brand discovery workshop
- Main entry signage
- Town entry signage
- Brand workshops
- Style guide
- Implementation plan