In 2020, the South Australian Government’s Department of Innovation and Skills engaged Algo Más to deliver a range of marketing services promoting the launch of the new Adelaide-based not-for-profit organisation the Australian Cyber Collaboration Centre (A3C).
The A3C offers tailored cybersecurity expertise and support to make cyberspace a better, and safer, place for organisations, corporations, agencies and institutions to do business – now and into the future.
Algo Más delivered a range of services including branding strategy, signage analysis and audit, videography as well as website design and development.
The brand strategy phase included thorough research of the A3C, and the wider cyber security industry, to create a new vision and set of values for the organisation as well as key messaging and potential taglines. We also reviewed the organisation’s brand architecture and provided design guidelines regarding the use the A3C logo and its relationship with co-brands and sub-brands in marketing collateral.
Ahead of the A3C’s move into the Adelaide innovation precinct Lot Fourteen, we undertook a signage analysis and audit to map any existing wayfinding signage and make recommendations which were presented to the client for approval.
For the website design and development stage, we worked closely with the client to create, and build, a responsive website that offers a seamless user experience across desktop and mobile devices. The website details key A3C information and services with built-in functionality for users to register for the organisation’s regular e-newsletter and enquire about membership and partnership opportunities. The site also integrates with the A3C’s social media platforms and was launched in early July to coincide with the organisation’s Lot Fourteen opening.
We also worked with the client to produce a corporate brand video, featuring interviews and A3C ‘fly through’ which is featured on the website homepage and will be edited into shorter segments for the organisation’s social media platforms.