Murray Bridge – Santos Tour Down Under 2020 Campaign
The international professional cycling race the Santos Tour Down Under is one of the biggest sporting events on South Australia’s annual calendar.
In 2020, the Santos Tour Down Under returned to Murray Bridge for the first time in nine years. We created a cohesive suite of materials for the Rural City of Murray Bridge to help council capitalise on this incredible opportunity to promote the town to state, national and global audiences.
The campaign was designed and art directed by David English and written and account managed by Briony Petch.
We began by designing a Murray Bridge Santos Tour Down Under ‘hero’ image and custom logos which council could use for traditional and digital marketing activities to promote the event. The hero graphic featured a group of riders integrated into a vista of the iconic Murray Bridge rail bridge. The custom logos were developed in the established Murray Bridge style using a more playful interpretation and the message ‘Your Place To See The Race’. These assets were then incorporated into a fold out colour brochure that we also developed and wrote. The brochure incorporated event and visitor information as well as a supplied ‘race day’ map of the town centre showing key locations and amenities. The brochure was distributed towards the end of 2019 to ‘forward promote’ the event and showcase experiences both locals and visitors could enjoy when they visit for the race – or at a later stage.
An A3 hand out was also developed incorporating a larger version of the ‘race day’ map, which was used in the fold out brochure, and visitor information. The A3 hand out was given to people who attended Murray Bridge for the women’s and men’s race stages so they have an accessible resource they could carry with them detailing ‘what’s on where’ in town.
Murray Bridge Santos Tour Down Under road artwork was also developed and stenciled onto the road in two key locations in Murray Bridge for maximum exposure during the race.
For cohesiveness, both the design and messaging of this suite of materials was purposefully aligned with the look and feel of Murray Bridge’s existing branding as well as its ‘Make It Yours’ campaign, which Algo Más also produced.
Pascale Construction Branding
Sellicks Branding
Whittles Website
The Royal Kent Town Branding
Professionals Salisbury Digital Campaign
Totness Precinct Brand Strategy
Marina Pier Taste of Summer Campaign
Monarto Safari Park Freeway Sign
Adelaide Railway Station Branding
Light Country Branding
National Disability Support Program
City of Playford Fight Food Waste Campaign
Loreto College Marketing
Axiom Annual Report
The Harrington Branding
Porteño Social Media
A3C Web design
Newbridge Branding
The Adelphi Branding
Peterborough Place Branding
Ahrens Rural Website
Norwood Walk Branding
Murray Bridge – Make It Yours Campaign
RDAYMN Workshop
217 East Tce Digital Advertising
Murray Bridge – Santos Tour Down Under 2020 Campaign
Norwood Green heart&soul Street Magazine
TTS Built Branding
Dellta Branding
ACH Group Animation
Murray Bridge Trainers Village Branding
Flinders University Village Campaign
Norwood Green Signage
Mainstreet SA Logo
Botten + Bowser Branding
Saints Shopping Branding
Spray Shop Australia Branding
City of Prospect Web development
Seaside Emu Bay Branding
McLaren Estate by Trojan Projects Web design
Munno Para October School Holidays Campaign
The Rural City of Murray Bridge Branding
ACH Good Lives Magazine Spring 2018
Sentek Rebrand
TAFE SA Short Course Guide Branding
Digital Unley Design
Bellberry Limited Website
Observatory Kent Town Branding
Key Central – Seaford Meadows Rebrand
Croplands – Direct Mail Piece
Munno Para Shopping City Super Hero Campaign
Nuriootpa Retirement Living Branding
David Allen Properties Branding
Victor Harbor – Encounter It All Branding
Bowden to Croydon Street Art Publication
Sturt Ridge Branding
City of Charles Sturt Illustrated Advertisement
Munno Para Christmas Gift Guide
Jensen PLUS Branding
TechInSA Branding
Whyalla Council Branding
The Viridian Branding
Luminesque Branding
Caramel IT Animation
Glenelg Street Party Design
Rebranding Whyalla
Barossa Gourmet Weekend Logo
More on Annual Reports
Mum’s Paradise Design
Building Western Adelaide Design
FarMate Branding
Step Back In Time Design
Croplands Design Update
Adelaide Plains Council Branding
Something on The Beatles Signage
Curaden Signage
Marina Pier Branding
Add Value Branding
Australian Institute of Conveyancers Design
Barossa Gourmet Weekend Branding
Material Balance Consulting Branding
Uberhealth Web design
Country Health SA
Key Assets
Test Kitchen Design
Country Health SA
Adelaide City Council
Le Cordon Bleu
National Centre for Vocational Education Research (NCVER)
U2 on Waymouth Branding
Henley Beach
Botten Levinson Lawyers Branding
Main & Cherry
Cooke Brewing Co.
Woodville Road
Development & Advisory
Comunet
Property Council of Australia (SA Division) Design
Healthy Holdfast Bay Branding
City of Holdfast Bay Design
Croplands Design
Rundle Mall Design
Addept Branding
