'Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.'
-Advertising Executive David Ogilvy
Advertising is an important element of your integrated marketing mix. As a full-service advertising agency, we can use a range of techniques to help raise awareness of your brand and drive your bottom line by motivating your customers and generating interest and sales.
Types of advertising
We know that different types of advertising appeal to different target audiences. We offer a wide variety of solutions, both traditional and online, to best suit your brand goals and objectives.
Our range of traditional services include:
- Newspapers
- Magazines
- Television
- Radio
- Billboards
- Signage
- Superscreens
- Vehicle signage
- Bus backs
- Bus shelters
- Hoarding
- Brochures
- Annual reports
- Catalogues
- Posters
- Direct mail
- Point of purchase materials
Our range of online services include:
- Search engine marketing (SEM) e.g. pay per click advertising using Google Ads
- Email marketing
- Social media ads e.g. Facebook, Instagram and LinkedIn
- Display ads e.g. banner adverts
Our creative process
Creating an effective advertising solution for your brand is more than just pulling a great idea out of the air and running with it. A great idea stems from a great insight. We typically begin our creative process by researching key elements including your:
- Product or service – and where it sits in the market
- Business – including your existing marketing activities
- Target audience
- Competitors – including their existing marketing efforts
- Industry as a whole
Findings from this research phase help determine the strategy we develop for your brand. Strategy is your roadmap for taking your brand from where it is now to where you want it to be. It considers your brand goals and objectives as well as the tactics required to achieve them.
The strategy that is recommended for your brand is then used to inform a creative brief. A typical creative brief outlines the product or service being promoted and the types of formats required as well as information relating to the target audience, key insights and a key message that needs to be communicated. The creative brief is then used as a guide by our in-house creative team, consisting of graphic designers and copywriters, to bring a campaign idea to life in ways that will elevate a brand, and leverage it, in the most effective way possible.
How much does advertising cost
Working out how much money to allocate to advertising is not so much the more the better. It is about using your money in the most effective way possible so you get value for money and return on investment. We are committed to finding the right platforms, at the most competitive price possible, to connect your brand with your target audience and to reduce the risk of wastage.
Whether you’re looking to run a small social media advertising promotion for the school holidays or a year long fully integrated campaign encompassing a range of media including print advertising, outdoor advertising and pay per click online advertising, we can create a campaign that works for your budget and helps build your brand’s value.
Explore our traditional and digital advertising portfolio and see how we can work together to create an exciting campaign for your brand.
