'Websites promote you 24/7: No employee will do that.'
-Web Design Expert Paul Cookson
Embarking on a new web development project is an exciting time for your brand and we have the in-house expertise to accompany you on the journey from conception to completion.
With website design and development among our core services, we will work with you to build a professional website that supports your brand as well as your strategic goals and objectives.
Why a good website is important
Your website has the potential to become the best brand advocate, and asset, your business will ever have.
And it’s easy to see why when you think about it: what other professional tool do you have at your disposal that can reflect your brand, sell your products and services, handle enquiries, process payments, store information, broadcast your news and provide valuable customer insights concurrently, and consistently, every day of the year?
There is more to a good website than what meets the eye. It is true: what you see, and experience, when you first visit a website is important and consistency is key so that your website reflects the branding you use across other marketing tools.
But what goes on behind the scenes in the ‘back end’ of your website is just as critical. If your website is built well, and its foundation laid correctly, you have the best chance of giving your customers the best user experience possible.
If a website is ‘clunky’, or if information is hard to find or too slow to load, any goodwill you have previously earned in the minds of your customers will be quickly eroded. By investing the time to undertake proper website design and development, and building your site thoroughly and thoughtfully, your customers find it more easy to use. And if they have a smooth and seamless experience, they will be more likely to form positive associations with your brand and do business with you again.
Our web design and development process
There is a lot to consider when building a new website; things you may not even have considered. We make it easy for you by starting the conversation early to get a full understanding of what your website needs to achieve and how it can become a valuable tool to help grow your business.
We typically begin each website design and development process by holding a workshop where we determine the project scope, key goals and functionality requirements in consultation with you and your team. This provides a clear focus for you – and for us – before we start work.
Common website goals may include:
- Increasing brand awareness
- Generating leads
- Driving sales
- Supporting recruitment
From this consultation process, we will also be able to get an understanding of:
- How your website needs to look i.e. the site’s design and site architecture
- The level of functionality your website needs including how it integrates with your social media platforms and email marketing
- How conversions can be optimised i.e. the calls to action required to motivate your customers to act
- The level of search engine optimisation (SEO) needed so your website ranks higher in organic search results i.e. incorporating keywords into copy
- How your website can function best across all devices i.e. desktop, tablet and mobile
- The hosting service your website will need
- The level of security your website will require including SSL certification
- The website speed required for an ideal user experience
- The level of reporting you need to understand your website’s performance and your customers’ behaviour i.e. analytics
- WCAG accessibility needs
When the brief is finalised following this initial consultation phase, we can progress to working out how information will appear on the site and how it will look. We build websites for purpose and for strategy: each element of your website will have a reason for being there. We will engage you every step of the way throughout the web development process to ensure you are happy with the look and feel of your new asset as we progress towards the full build and launching your new site.
Every website we build is also supported by an easy-to-use WordPress content management system (CMS) giving you the ability to update your website at any time with new pages, posts and content.
Explore our web design and web development portfolio and see how we can work together to build an effective website that helps grow your business.