'Design is creativity with strategy.'
-Designer Rob Curedale
If you want your brand to be found, it needs to be online. But there is more to being seen online than just whipping up a website: what you do online, and how your brand presents itself, needs to be designed for maximum effectiveness. And that takes smart thinking. By making the decision to invest resources in creating the best website design possible, you are giving your brand the best head start it can have online. A well designed website, that considers the user’s experience, will enable your brand to be found by existing, and potential customers – and help your business to grow. As a specialised web design agency, with a team of in-house designers and developers, we can design and build responsive and intuitive websites for a range of different devices. Our websites deliver results because they are informed by strategy – and not by cheap shortcuts.
Why website design is important
Your website is a key branding tool for your business. The quality of your website, and the experience your customers have when using it, will either leave a good or bad impression. And impressions are everything. Website design and development, when delivered well, can help build value in your brand by enticing more users to visit, and return to, your site for information about the product or service you offer. Good web design can also help your site rank higher in search engine results when people are researching product information online. In cluttered markets, where competition is high and product differentiation is low, the design of your website may be the factor that determines if someone spends their money with you – or takes it to your competitor instead. When it comes to web design and development, looks and functionality count.
What makes the best website design
When it comes to web design, the old adage could not ring more true: the customer comes first. We deign our websites with the customer experience front and centre because they will ultimately determine the success of your site and, ultimately, your business. If your customers have a poor experience when they use your website, you are reducing the chances of them wanting to do business with you. But if you provide your customers with an optimal website experience, your customers are more likely to feel a positive association with your brand and return. It sounds simple because it is: your website could be the best strategic investment your business makes.
We design our websites with the following key principles top of mind:
- User experience (UX)
- User interface (UI)
- Proper planning
- Easy navigation
- Responsive design for all devices
- Brand consistency
- Curated content i.e. information that adds value to customers
- Engaging copy
- Website loading times
Working with your web design team
We can design and develop websites of all sizes ranging from one page microsites through to comprehensive, multi-page websites incorporating a variety of rich content. Our experienced, and dedicated, in-house website design and development team can build an intuitive and flexible site for brand that optimises your customers’ experiences.
We primarily create custom WordPress websites but can work across a range of platforms and programs.
We will work closely with you through all stages of the website design and build process to ensure the site we create is meeting your business goals, objectives, timeframe and budget: from planning the site map to designing the template and copywriting the content to coding the website itself.
Explore our web design and web development portfolio and see how we can work together to design a beautiful website that helps grow your business.