'A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.'
-Intuit Co-founder Scott Cook
Social media has been a game changer for marketing. The days of ‘one way’ marketing communication from brands to customers are over. The advent of social media platforms including Facebook, LinkedIn, Instagram, Snapchat and TikTok, has paved the way for more robust ‘two way’ communication between brands and their customers. The balance of power has shifted and customers now have more influence over brands than ever before. Brands that are succeeding in this digital space understand that the key to social media management is not about talking ‘at’ your customers – it’s about talking ‘with’ them.
We can help your brand maintain engaging conversations with your customers using organic content and targeted paid advertising. Our comprehensive social media management service includes drafting and publishing content direct to your brand’s social media channels so you can focus on other aspects of your business. We can monitor your accounts daily and provide regular reports to track your brand’s performance.
Why social media is important
As the word suggests, social is about people and relationships. The quality of the relationships your brand has with customers will be a major factor in determining your business’ success. With people spending more time online, and connecting on social media, you will be doing your brand a disservice if you’re not meeting your customers in the digital space.
Our social media management services offer exciting opportunities for your brand to reach, and engage, your target audience in meaningful ways. From a business perspective, we like social media because it is:
- Cost effective
- Easy to implement
- Highly targeted
Choosing the right platform
We believe every brand has a place on social media. But we don’t believe a brand needs to be everywhere. As part of our service, we will work with you to identify the right digital platforms that will help you reach your target audience at the right time. We believe a ‘less is more’ approach can sometimes be a more effective strategy so you don’t spread your resources too thinly. We’ll work with you to review your resources you can realistically allocate to social media. This way, your platforms, and your customers, receive the attention they deserve.
Advertising on social media
Paid advertisements are a great tactic for reaching a bigger audience on social media. We can serve ads to new and existing customers based a range of criteria including their demographics, interests and behaviours. This high level targeting reduces the risk of marketing spend ‘wastage’. Every social media advertising campaign we design is tailor made for your brand to complement your budget as well as your business goals and objectives.
Our social media management approach
Social media marketing can look different for every client. Our services cover a number of areas including strategy, organic content development, copywriting, paid advertising and reporting. Our process starts with an initial briefing meeting where we discuss your goals and objectives. From there, our team will develop a social media strategy and policy document which outlines our tailored recommendations.
When developing content for your platforms, we will liaise directly with you to prepare your monthly content schedule. We can arrange site visits and photography to develop content if required and our in-house graphic designers and copywriters can help your brand stand out online. You will be provided with a monthly social media schedule for review and feedback before your posts are published online. When you’ve approved your content for the upcoming month, it will be uploaded using native and third-party tools (e.g. Hootsuite) and scheduled.
Throughout the month, we’ll monitor your account daily and respond to questions or comments followers may post within 24 hours. If further clarification regarding a follower question or comment is needed, we will contact you directly. To help measure the effectiveness of your social media, we’ll provide a report within five days of each campaign or schedule ending. Your report will outline the results of the previous campaign/month and list a number of recommendations for future campaigns.
Explore our social media management portfolio and see how we can work together to create content that engages your customers and drives business.