'A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.'
-Intuit Co-founder Scott Cook
Social media has been a game changer for marketing. The days of ‘one way’ marketing communication from brands to customers are long gone. The advent of social media platforms including Facebook, LinkedIn, Instagram, Snapchat and TikTok, has paved the way for more robust ‘two way’ communication between brands and their customers. The balance of power has shifted and customers now have more influence over brands than ever before. Brands that are succeeding in this digital space understand that the key to social media management is not about talking ‘at’ your customers – it’s about talking ‘with’ them.
No matter your level of social media experience, we can help your brand maintain engaging, and relevant, conversations with your customers using organic content and targeted paid advertising – without any awkward silences.
Our comprehensive social media management service includes drafting and publishing content direct to your brand’s social media channels so you can focus on other aspects of your business. We monitor your account daily and report regularly on the effectiveness of your brand’s social media activities so you can evaluate their impact on brand awareness and driving traffic to your website.
Why social media is important
As the word suggests, social is about people and relationships. In social media, those people are your existing and potential customers. The quality of the relationships your brand has with customers will be a major factor in determining your business’ success. You only need to walk down the street, and see the amount of people glued to their phones, to realise that mobiles are no longer accessories – they are becoming appendages. With people spending more of their lives online, you will be doing your brand a disservice if it’s not where your customers are. And your customers are online.
With our help, our social media management service can present exciting opportunities for your brand to reach, and engage, your target audience in meaningful ways. From a business perspective, we like social media marketing because it is:
- Cost effective
- Easy to implement
- Highly targeted
By drawing on the expertise of our in-house social media experts, graphic designers and copywriters, we have the skill under one roof to help you develop a social media strategy that meets your business goals and objectives.
Choosing the right social media
We believe every brand has a place on social media. But we don’t believe a brand needs to be everywhere on social media. As part of our Social media management service, we will work with you to identify the right digital platforms to help reach your target audience at the right time with the right messaging.
In social media, we believe a ‘less is more’ approach can sometimes be a more effective strategy because you can potentially do more harm to your brand by spreading your resources too thinly. We work with you to look at the resources you can allocate to social media so that your platforms, and your customers, receive the attention they deserve.
Social media advertising
Paid advertisements are a great tactic for reaching a bigger audience on social media and we can help you find them. Social media advertising enables brands to serve advertising to new and existing customers based a range of criteria including their demographics, interests and behaviours. Because it is so highly targeted, it reduces the risk of any marketing spend ‘wastage’. Whether you are interested in exploring LinkedIn advertising or Facebook advertising, every social media advertising campaign we design is tailor made for your brand to complement your budget as well as your business goals and objectives.
Our social media marketing process
Social media marketing can look different for every client. Our services cover a number of areas including strategy, organic content development, copywriting, paid advertising and reporting.
The process starts with an initial briefing meeting where we discuss your goals and objectives. From there, our team will develop a social media strategy and policy document which outlines our tailored recommendations to help you achieve your identified goals and objectives.
When developing content for your social media platforms, our team will liaise directly with you to discuss current projects and relevant news to include in your monthly content schedule. If site visits and photography are required, our team can arrange this in partnership with you. In addition, our team of in-house graphic designers and copywriters can create engaging social media graphics and copy to ensure your brand stands out on social media. You will be provided with a monthly social media schedule for review and feedback before your posts are published online. When the schedule is approved, the content will be scheduled on each platform using native and third-party tools (e.g. Hootsuite).
Throughout the month, we’ll monitor your account daily and respond to follower questions or comments within 24 hours. We will contact you directly if any further clarification regarding a question or comment is needed. To help you gauge the effectiveness of your social media campaign, we’ll provide a report within five days of each campaign or schedule ending. Your report will outline the results of the previous campaign/month and list a number of recommendations for future campaigns.
Explore our social media management portfolio and see how we can work together to create content that engages your customers and drives business.