Search engine optimisation (SEO)

'Effective search engine optimisation requires a commitment, not a campaign.'
-Entrepreneur and SEO agency founder James Reynolds

Search engine optimisation (SEO) helps consumers find your brand online. The higher your website appears in search engine results, the better it is for your business. We offer a range of tailored SEO services and plans to suit your digital marketing goals and objectives. And help give you a competitive edge.

How we can help with SEO

SEO management is the ongoing strategy used to increase your website’s search engine rankings. Your strategy influences how well your website ranks when consumers enter keywords to search for a product or service.

We can help maximise the effectiveness of your search engine optimisation regardless of your website’s size. SEO is a long-term investment in your business and can generate a significant return on investment (ROI) when done well.

There are basic tactics you can perform to improve your site’s SEO but anything beyond simple optimisation should be done by a professional. Our digital team uses sophisticated tools, and best practice techniques, to create effective and balanced strategies that include:

  • keyword research
  • on-page optimisation
  • off-page optimisation
  • link building
  • quality content creation

Why age matters in SEO

No matter how well designed or informative your website is, it will be hard for potential customers to find your brand online if you neglect search engine optimisation.

There are many factors to consider when developing the best strategy for your website. Based on an initial analysis and audit, we will provide you with a customised solution to improve your website’s position and ranking on search engine result pages (SERP).

The age of your website is a major factor in determining the level of services you may require. Your site may already be performing well if it is still fairly new or you’ve engaged the services of an SEO agency. We will move straight into more advanced on-page and off-page strategies if this is the case.

If your website is more than two years old, or you have not engaged an agency before, it is likely to have some SEO issues or errors. In these situations, our focus is on improving the website’s health. This important first step will enhance the outcomes of more comprehensive actions we perform when the website’s health is restored.

How we help drive traffic to your website

Our range of SEO plans and services include the following features:

  • an initial website analysis and audit
  • a custom plan for each calendar year quarter based on audit findings
  • the review and repair of broken links
  • a search for duplicate content
  • code semantics analysis and improvement
  • the creation and posting of blog posts
  • a keyword and phrase targeting plan
  • monthly ranking and website health reporting plus more

Unlike other search engine optimisation agencies, we include at least one keyword optimised blog post every three months in our selected plans. The addition of well-written, keyword optimised, quality content is a simple and effective way to improve a website’s search engine performance. Every good strategy should include a regular commitment to adding good, fresh copy to your website. We will add blog functionality to your website as part of your initial plan if you do not already have it on your website. You then have the choice to either craft, and publish, your own content or have us write it for you.

Regular reviews and reporting are also important in helping achieve maximum outcomes and ROI from your search engine optimisation and digital strategy activities. We will undertake regular reviews every three months and report on how your strategy is performing. These ongoing meetings enable us to outline the SEO activities we are undertaking and any content we recommend being created, or supplied, to enhance the effectiveness of your digital strategy. We recommend a minimum 12-month commitment to an SEO plan to allow time for tactics to take effect and a fair measurement, and assessment, of strategy performance.

Like to know more? Contact us for more information about how our SEO plans can boost your brand online.

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