'Good art inspires; good design motivates.'
-Graphic Designer and Typographer Otl Aicher
Graphic design is the language of visual communication and it involves the creative combination of words and pictures to communicate messages about a brand which inspire customers to act. The influence of graphic design, and the role it plays, in the way we interpret the world cannot be underestimated. Whenever you see a logo, a publication, an advertisement, stationery, a video, a website or a sign, you see the work of a graphic designer. When you see work that makes you smile, makes you laugh or makes you want to ‘lean in’ to learn more about a product or service, you see the work of a great one. We believe in great graphic design.
What is graphic design
There is more to modern graphic design than being able to work out which colours work well together and how to get text to fit into a limited amount of space. Our team of expert in-house Graphic Designers understand that good design is critical to creating strong and consistent branding that builds customer trust and loyalty.
If you are starting a new business venture, or looking to rebrand, our team of graphic and digital designers will work closely with you, and our Brand Strategists, to create a visual identity that communicates your brand’s personality and sets you apart from your competition.
If you already have an existing brand in place when you engage our services, the team can easily adapt to, and incorporate, any pre-existing brand guidelines into their designs to ensure your brand continues to present a consistent look and feel to the market.
Our design capabilities
Our design team is highly skilled across traditional and digital platforms and, with more than 50 years’ combined experience in design and advertising, can create:
- E-newsletters (EDMs)
- Outdoor signage
- Product guides
- Social media graphics
Our ability to offer an extensive range of services and capabilities in-house means we can save you time by having one team that understands your brand and can apply it consistently across your marketing collateral.
Our creative process
We pay acute attention to detail to deliver high quality products which is why we have our own comprehensive 36-point pre-press checklist for every graphic design project we work on. Two members of our design team check each item of work we produce before it is distributed and we undertake print proof checks before a magazine, poster or brochure goes to press. Our pre-press checks are also undertaken for signage we design on your behalf. We look for accuracy and consistency across a range of copywriting, design, printing and production elements including:
- Spelling and grammar
- The use of full stops
- Capitalisation in headlines and subheadings
- Logo formatting and placement
- Fixing line breaks
- Removing widows and orphans
- Colour profiles
- Ink weights
We believe in creating graphic designs that make positive and emotional connections with your customers that inspire them to act.
Explore our graphic design portfolio and see how we can work together on your next project.