David is a graphic designer with more than 15 years’ experience. He possesses a multi-disciplinary skill-set ranging from brand design to copywriting and animation. David is highly skilled at developing unique, engaging branding and design to creatively elevate clients’ communications.
After graduating in Victoria in 2003 and establishing his career in Melbourne, David has worked in both the design and advertising fields: both as a graphic designer and an art director. He has worked with iconic local brands, major property developers and government clients. David’s broad expertise has been applied to advertising campaigns for iconic South Australian brands such as Coopers, Balfours, SATC and RAA. His experience also extends to residential development branding for Buildtec Group, Henley and AV Jennings as well as major SA Housing Authority projects.
David is experienced in developing campaign messaging, distilling brand strategy into copywriting that explains, entices and invites. Property branding for Norwood Green included project naming, tagline development, campaign messaging and long copy as well as extensive display centre signage development. For Seaside Kangaroo Island, David developed taglines, campaign messaging and radio scripts. David is passionate about developing and maintaining brands that have an engaging and enlightening narrative. Motion in graphic design is another of David’s passions. He has created animated online advertisements on realestate.com.au for Norwood Green and SA Housing as well as motion content for Munno Para Shopping Centre and Croplands using Adobe Animate and After Effects.
David’s recent and relevant projects include:
- Brand development, graphic design, advertising campaign creative and display centre signage design for the Norwood Green residential development by Buildtec Group and Catcorp
- Design of the free Norwood Green street magazine heart&soul for Buildtec Group and CatCorp
- Design of Tour Down Under collateral for the Rural City of Murray Bridge
- Brand development, copywriting, radio script writing and graphic design for Seaside Kangaroo Island development
- Graphic design for Croplands
- Campaign messaging digital ad development for SA Housing Authority Affordable Homes Program