'Content is the reason search began in the first place.'
-Digital marketing strategist, agency CEO, author and presenter Lee Odden
Good websites are supported by great content management systems (CMS). WordPress website and CMS software allows you to easily create, edit and manage your website for maximum security and performance – and we have the expertise to support you.
Your website will be the hardest working employee you will ever have because it is ‘on’ all the time. Websites are a valuable tool in your digital marketing kit because you have complete control of the platform and the messages you send to your target audience. This control comes in the form of a CMS. Most new websites are built with a CMS as a standard inclusion so you can update content on your site whenever you choose; think of it as your own publishing channel for your brand.
Reasons to use a content management system
The main reason for having content management system software is to update content quickly and easily – without needing loads of web development and coding experience. Regardless of your level of technical expertise, additional reasons for using a CMS include:
- Easy access
Once upon a time you would have had to log into your website’s host platform or use file transfer protocol (FTP) to update a website from your desktop or laptop. Not anymore. Today’s CMSs, including the popular WordPress, are mobile-friendly so you can update on the go.
- Easy collaboration
Most CMSs, including WordPress, allow for multiple authors to log in and edit the website. These software systems also have safeguarding capabilities to ensure no-one accidently overrides a colleague’s work while they are still working on it.
- Provides pre-built solutions
Why reinvent the wheel when someone else has already done the hard work? Using a CMS means you can easily add advanced security and functionality tools to a website that already has been tested and backed by an army of other users and developers.
Benefits of using WordPress website software
WordPress is a leading CMS and our software system of choice. We love using it – and we recommend it for the following reasons:
- The software is free and open source which means everyone can use it.
- It is flexible and can be tailored to the type of website you want to build.
- WordPress supports different media types and file formats so you can enrich your website with great content.
- It is easy to learn and is supported by a large community of developers who know how to use the software and are happy to share their tips and advice.
- You can expand its core functionality with thousands of plugins to enhance the functionality of your site.
- It is easy to implement and manage in a business as many employees have had previous experience with the platform.
- You have full control of your website.
- Its blog functionality is the best we have seen.
WordPress is also a great software solution if you want to maximise your website’s search engine optimisation (SEO). WordPress has several inbuilt factors that improve SEO. These include the insertion of correct formatting for titles and descriptions. There are several WordPress plugins that can help you boost your website’s ranking in search engine results with added features that will give you a competitive edge. These features include sitemaps that give Google a full picture of your website as well as structured data which makes it easier for the search engine to crawl, categorise and display your website in the most engaging way possible. These plugins are well tested and updated regularly as the SEO landscape changes and you will be sent an alert when changes are needed.
Our WordPress website maintenance plans
Updating your website using a CMS is one thing. Maintaining it is another. Just like a car, your website needs to be serviced regularly by a team of experienced developers. Keeping WordPress and its plugins up to date is important which is why we offer a range of annual maintenance plans.
Our annual plans feature as a minimum:
- Quarterly core WordPress and plugin updates.
- Uptime monitoring (9am – 5pm Monday to Friday).
- Security monitoring (9am – 5pm Monday to Friday).
- Five hours WordPress related enquiries, edits, error checks, bug fixes and help desk support.
Depending on your plan, our team can provide comprehensive support and respond to any issues your site may experience after hours.
Regular maintenance means your website will continue to run quickly for people who visit your site. It will also function as expected with no issues in the way it looks. All websites, including ones built using WordPress, can suffer long term damage and may crash if they aren’t updated regularly.
New to WordPress? We can provide training so you develop the in-house capability to create, edit and manage your website content.
Not using WordPress? No worries. Our experienced Adelaide web design and development team has worked with a range of different CMSs.