'Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.'
-Advertising Executive Leo Burnett
Answering the questions of where, how, when and who to advertise to requires the help of media planning specialists so you get the most value from your investment. Our in-house media planning team can design a media plan schedule that aims to raise awareness of your brand and help generate revenue.
Media planning is never a ‘cut and paste’ activity. At its most successful, media mix planning involves the creation of bespoke advertising solutions that are tailored specifically to your brand objectives and goals.
Media planning strategy
Designing a media plan strategy starts with asking lots of questions. The more we know about your brand, target market and business, the smarter the strategy.
We will begin by asking you about your business objectives and goals – and what you want to achieve through advertising. We will want to know everything you can tell us about your current customers and clients – and who you want to target with your upcoming campaign.
It is also important to establish the ‘mandatories’: are there any specific magazines, television stations, newspapers and digital platforms where you really want to see your brand? Are there any specific advertising platforms where you do not want your brand to appear? We will be interested to know what advertising you have done in the past, how it performed and what your ‘appetite’ is for exploring new ideas across traditional and digital marketing platforms. We will discuss the timeframes for your campaign. And how much money you can invest.
By establishing the answers to these questions at the start of the process, we can tailor a media planning proposal that meets your brand’s unique needs.
Our media planning process
Our media mix planning process shifts into action when you have told us everything there is to know about your brand – and the results you wish to see from your upcoming advertising campaign.
We will create a brief for our partner media buying agency who will then use all the data, insights and up-to-the-minute research at its fingertips to prepare a media plan proposal for initial consideration. At this stage in the process, we will have developed a thorough understanding of where, how and when you would like your brand advertised. We will review and analyse the proposed plan in collaboration with our partner media buying agency to ensure your advertising will appear in the lives of your target audience at the right time, on the right platforms and in the right ways.
When we are confident the media planning proposal is on track to achieve your established goals and objectives, we will present it for your feedback. Following your approval of the media plan schedule, the advertising spaces will be booked and our in-house graphic design team will start work on developing the creative for your campaign.
Why choose us for media planning
With our graphic design and media planning team working together under the one roof, we can deliver a superior service. In many cases, our clients engage us to develop brands from the ‘ground up’ which means we already have a solid understanding of their target audiences and how to reach them.
There is no greater thrill for us than implementing a media planning schedule, delivering the creative by the required deadlines and then seeing it live when you open a magazine or see an email in your inbox. Hearing our clients share the results of their campaigns and the success of their advertising spend is even more exciting.
Explore our portfolio and see how we can work together on your next campaign.