'Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.'
-Advertising Executive Leo Burnett
Words. You speak them. Read them. Hear them. But how much do you pay attention to them? With so many messages, communicated in so many ways across traditional and digital platforms, good copywriting plays a key role in determining if your brand message is heard – or ignored.
What makes good copywriting
The short answer: it depends. There is no one size fits all approach to copywriting. A style of writing that works for one brand may not work for another because, just like people, each brand has its own personality. It’s own style of communicating. It’s own vocabulary. What matters is having an established tone of voice and applying it consistently.
At Algo Mas, we work closely with you to understand your product or service, your goals and your brand’s personality before we begin writing. We do this to ensure your brand speaks authentically, and in a way that resonates with your target audience, when it has something to say. Powerful and effective copywriting is about framing words using techniques that fit your brand, fit your customers’ expectations and fit the chosen platforms you’re using to communicate.
Our agency copywriting services include creating digital and traditional content for:
- Annual reports
- Newsletters – hard copy and digital
- News releases
- Sales letters
- Social media posts
By having the in-house capacity to craft copy for a variety of platforms, along with a team of graphic designers, you can save time and money by engaging our services to deliver an integrated, and consistent, marketing campaign for your brand from conception to completion.
Does anyone read anything anyway?
People don’t hate reading. They dislike poorly crafted copy. If your marketing materials are clumsily written, unnecessarily wordy or riddled with ‘industry speak’, spelling mistakes, irregular capitalisation and grammatical errors, your copy won’t just be painful to the reader’s eyes; it will cause pain to your brand. Well-crafted and consistent copy can help build trust and confidence in the minds of your customers and people are more likely to do business with brands they trust.
Words hold power and, the reality is, it is getting harder to hold people’s attention. We are exposed to thousands of advertising and marketing messages every day and our attention spans are getting shorter. Powerful, engaging and coherent copywriting is one of the best marketing tools you have at your disposal to drive, and market, your brand’s products and services.
If you need to update a brochure, produce a magazine, add a blog to your website or have other copywriting needs, talk with us and see how our agency copywriting services can help your brand stand out from your competitors.
Explore our copywriting portfolio and see how we can work together to craft copy that reflects what your business stands for.