What do you need help with? For example, do you need a brand refresh? Website design and development? Graphic design?
Do you have existing brand guidelines (aka a style guide) that outlines the rules for applying your brand?
Why do you want this project to achieve? What are your goals? Do you want to generate leads to attend an event or do you want to sell a certain amount of a product?
Which audiences do you want to reach? What are their demographics e.g. age and sex? What are they interested in? Where are they located? Are there any audiences you don’t want to reach i.e. that aren’t the right fit for your brand?
What is your brand’s voice? Is it professional? Casual? Does your brand use technical speak or every day speak? What do you want customers to feel when your brand is communicating with them?
What do you want to have produced e.g. an A3 poster, a four-page A4 brochure, a two-minute corporate video etc?
Do you need us to arrange printing and production? If you do, what quantity would you like?
How would you like this project to look? Traditional or modern? Heavily visual with lots of images and less copy or heavy on copy and just one image? Are there any mandatory elements that need to be included or excluded?
